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without froziness

The exhibition is dedicated to the 20th anniversary of the Annual Festival of Alternative Art, organized by ACCEA/NPAK.

Conceptualism is the doctrine and formulation of general understanding, and form of existence, which is based on ideology. Conceptualism is signified by formulation of expression of ideology, whereas in the arts the objective is transmission of ideologies. Conceptual objects can exist in variety of forms: objects, phenomena, acts, etc., whereas conceptual art represents undiluted (pure) artistic expression.

In Armenia expressions of conceptual art started forming since the 1980s. It also constituted fusion of ideologies and visual perceptions. The main requirement, which is formulated as artistic ideology, is distinct simplification of art, which passes from production of conceptual art to the vision of the avant-garde. In Armenian art conceptualism has tried to illustrate and filter prevailing problems and frowziness, to bring forth the criteria operating within contemporary Armenian reality: socio-political issues, issue of cultural recognition, and more expanded communal inclusion, by trying to recognize and understand prevailing contradictions and “toDay’s” and “tomorrow’s” ideological visual challenges. Conceptualism tries to define individual’s political and psychological inner layers, to see and to express from inside-out and from outside in, assuming that it is possible to expose contemporary problems and formulate the vision of the future.

The festival intends to cleans the expressions of the conceptual art, which like a guiding string passes through mediums of photography, fine arts, texts, installations, performances, audio-visual works, etc., tying and combining varying inner depths of the Armenian reality.

curator: Sargis Hovhannisyan