In video-installation “Logic of Power” by juxtaposing child-play and daily rituals with results of social questionnaires, I try to show the role and significance of feminist ideologies at the social discourse in post-soviet Armenia. For centuries, woman has been considered “servant” of sexual desires and housekeeping chores. Industrial modernization and social movements of the 20th century gave women opportunity for mastering their own destiny.

Armenia being surrounded by Islamic countries has turned to the Christian ideologies for preservation of her identity. In the 20th century the socialist principles of equality played major role in Armenia. At the post-soviet era, where cultural globalization is perceived to be an actual concern, the issue of identity of an Armenian and a woman finds more significance than ever. How is it possible to preserve traditional cultural characteristics and at the same time fight for freedom and equality?

Using “play” as an act of self-expression and self-recognition, by posing questions I try to show those depressed layers of culture on which the “contemporary Identity” is being built. I am particularly preoccupied by the woman's role, which during the course of history has been depressed and considered “alien”.

Emancipation of woman instead of culminating in equality is a process of liberalization towards which we have strived and continue to strive to date.